What is account based sales ?

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Summary

Account based sales (ABS) is a sales strategy where the account executive (AE) or account manager (AM) focuses on selling to a defined account list, rather than prospecting for new business.

The AE or AM will work to build a relationship with the key decision makers at each account and identify opportunities to sell the company’s products or services.

ABS can be a very effective way to grow your business, as it allows you to focus your resources on accounts that are most likely to buy from you. It also helps you build long-term relationships with your customers, which can lead to more repeat business.

can be an extremely effective way to grow a business. What are some tips for implementing account based selling in your own business?

1. Define your target accounts.

Before you can start selling to them, you need to identify your target accounts. These are the companies that you want to do business with and that are most likely to buy from you.

Make a list of all the companies that meet this criteria, and then prioritize them based on how likely they are to buy from you. You can use factors such as size, industry, and location to help you make this decision.

2. Establish relationships with key decision makers.

Once you’ve identified your target accounts, it’s important to establish relationships with the key decision makers at each one. This means building trust and credibility with them over time, so that they see you as a valuable partner.

3. Identify opportunities to sell.

Once you have a relationship with a key decision maker, it’s time to start selling them on your products or services. Look for opportunities where your company can provide value and solve a problem for them.

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What is account based sales ?

Account based sales (ABS) is a sales strategy where the account executive (AE) or account manager (AM) focuses on selling to a defined account list,

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